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Thanks for all the compliments & encouragement!

That brings me to talk about my personal branding.

April Braswell, our beloved Boomer Dating Expert, Relationship Success Coach and Fred Gleeck both recently talked about personal branding. While I am talking about integrity and ethics, I may as well declare mine is based on:

- Ethics

- Enthusiasm and

- Tenacity

Ethics is not only being true to yourself and having a high moral ground, but also doing your best to deliver the best value to your clients.

There is a subtle difference between being honesty & ethical. You can be honest but not ethical. When I said, “Truth may hurt but lies hurt more in the end”, I didn’t mean to say the truth for the sake of being truthful. We need to deliver the message in the right intensity and at appropriate angles for the personality under analyzed. Some are way more sensitive than others, more visual or more mentally alert. I need to adjust my delivery based on individual case. As Confucius said, “Teach according to the individual person’s abilities and characters.”

Enthusiasm, without ethics, endangers others for selfish gains.

Tenacity, without clear thinking, will simply bump one’s head against the brick wall continuously with futile efforts and focus.

It’s good to use humor to deliver messages, especially the unpleasant ones to make the recipients more receptive and acts on those pointers. We only need to look at the “negatives” a bit harder to bring out the positive side of them. For example, someone who is wordy can capitalize on their long windedness into writing great sales copy, provided s/he gives multiple points for impulsive or decisive buyers to do the transaction, starting from from the top of the sales copy! Successful sales copy in internet based business is unusually long as we need to leave no stone unturned to make it unnecessary for anyone to call for missing details. We need to cater for all types of buyers on the other end.

In doing personality profiles, all we can do is to sow the seeds and provide guidance for the right directions to pursue. We can be the catalysts but NOT the doers. The responsibility to act rests on our clients.

Duane Cunningham’s comment, “Love your integrity….but you need to be able to ‘market’ with the best of them if you got into this to make money!” Yes, I need to remind myself constantly on this. It would be the best while we help others, we can also help ourselves. This can be done & takes time to find the appropriate balance.

Any idea how to replace “tenacity” with a word starts with a “E” so that I can make a triple “E”s for personal branding?

John Ho

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (WordPress blog)

Numerology Expert Daily Numeroscope (Vox Blog)

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (Money Page)