Archive for the ‘Marketing Ideas’ Category

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“Numerology Experts Says Numbers Do Matter!”

Sunday, August 9th, 2009

I’ve just read Philip Graves great article “Words Don’t Mean What You Think”. He said that “Researchers in Canada have just published the results of some work they conducted looking at language used on cigarette packs. …. 84% believed the pack with a number 6 in the brand name would be less damaging to them than the one with a 10 in it.” How interesting that a lower number can have such an effect in the mind of smoker consumers. Back in 2005 when I was managing a computer branch of 17 staff, I asked them to guess how many pieces (between 1 -10) of sandwich or cakes were originally in the box I held. If they were correct, then they could choose & had a piece. Almost ALL guessed it was 7, which was incorrect.

John Ho

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion

Numerology Expert Birthday Numeroscope

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion

Posted in Marketing Ideas | 13 Comments »

“Numerology Expert Says Numerology Parties Might a Good Fun Way to Get Known & Possible Follow Up Gigs”

Sunday, July 12th, 2009

Numerology Expert Birthday Numeroscope (Vox Blog)

I have been absent from here for about three weeks. But I have been religiously writing up the Numerology Expert Birthday Numeroscope almost daily at my Vox blog over there.

 

Today, I deliver a Pure Numerology reading as a birthday present to a friend’s son at a party. Since we forget about his birthday, we come along unprepared with any present and mistaken the gathering as an usual type.

Then his mum asks for a brief reading on her other son. A sales lady at the party also asks for a quick reading.

 

After the party is over and we are back at home, my wife has a business idea. Why not get hostess friends to organise “Numerology Briefing Parties” for me? I’ll give them, say, a 30% cut of whatever I make in that party plus give them a FREE 30-min reading on someone of their choice. This not only let myself known to more people, but also it might line up coaching opportunities and corporate gigs for me, let alone that would give me the chance to do more presentations. I can also let them all know that I am a real estate agent who might be able to help them to buy or sell properties.

 

Multiple exposure!

 

This is a similar concept to the current “Gold Party” which has become popular in Melbourne, Australia. The gold dealer gives 10% value of the gold jewelery he buys in the party. The high gold prices, together with a softening economy, encourages people to sell their holdings to get cash in a fun way.

 

 

John Ho

 

Understanding Personality for Better Influence & Persuasion  (WordPress Blog)

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion

P.S. What do you think of the concept of “Numerology Party”?

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Posted in Marketing Ideas, Numerology Party | 18 Comments »

“Numerology Expert Revisit What’s In A Name From Another Angle”

Tuesday, June 23rd, 2009

Last two days, Michel Fortin blog about the troublesome Entitlement Mindset that some people have when they steal or highjack well-known people ’s name. The latest case he talked was someone pinched Larry Winget’s name in Facebook: “Did Larry Winget Go Overboard?”

Michel’s point was not so much about the user name itself, but about the intention behind it.

Well, after reading this kind of Facebook incident, I promptly checked mine, not that I am famous (yet), but out of curiosity whether my name is still intact.

Guess what? Last night here in Australia (23/6/2009 12:01 am Australian EST) I spotted something strange. When I signed into my Facebook a/c, it brings up someone else’s face and his friend list. But when I clicked on the “Home” & “Profile” icon, it’s still me & my friends!!

Ok, I just try again right now at the time of writing this, such abnormality does not exist anymore. So, I suppose it’s Facebook’s glitch yesterday. I hope such hiccup stays away from me (and you) forever!

John Ho

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (WordPress blog)

Numerology Expert Birthday Numeroscope (Vox Blog)

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion

Posted in Marketing Ideas, Personal Branding, What's In A Name? | 15 Comments »

“Numerology Expert Puts Copyright into Whatever He Writes From Now On”

Tuesday, June 16th, 2009

As at the time of writing, I’ve went back to my son’s birthday (12th June) at my Numerology Expert Birthday Numeroscope to:

(1) Put the photos of the celebrities in as from that day;

(2) Put the “© Copyright 2009 John Ho” at the end to protect the intellectual property of these postings;

(3) Put in the quotation marks to enhance the impact of the “headline”.

This gives a new look to the blog over there by being more visual and more easily stir up emotions as well.

Basically, I’ll put the “© Copyright 2009 John Ho” at the end of everything I  write now based on Ted Nicholas’ advice.

© Copyright 2009 John Ho

John Ho

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (WordPress blog)

Numerology Expert Birthday Numeroscope (Vox Blog)

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (Money Page)

Posted in Marketing Ideas, Personal Branding | 10 Comments »

Numerology Expert John Ho Needs to Care About His Vox Blog + Google Search Dominates in Australia

Thursday, May 28th, 2009

For the next two days, I’ll turn my attention to update my Numeroscope Blog at the Vox. So my blog posts would be over there rather than in here.

So far, my Numerology Expert Daily Numeroscope covers from 4th Feburary to 20th May. By this Saturday, its coverage will be up to date. Have a look and comment there if you haven’t checked it out before.

Just read today’s news from Melbourne’s prominent newspaper, The Age that “Australians’ use of Google’s search service represents one of the highest country mnarket shares in the world – about 92 per cent ….. One of Google’s key advantages in the Australian market is that it has tens of thousands of smaller advertisers using only Google as a search engine, allowing Google to deliver a bigger variety and more relevant number of paid search ads alongside other search results.”

Microsoft will unveil its new search engine Bing tomorrow (May 29 2009). Google is pretty profitable from its presence in Australia, having its tax haven in Ireland and avoids the bulk of otherwise possible Australian taxes.

John Ho

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (WordPress blog)

Numerology Expert Daily Numeroscope (Vox Blog)

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (Money Page)

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Posted in Marketing Ideas, Numeroscope, Search Engines | 12 Comments »

Numerology Expert John Ho Asks Your Feedback on the Layout of the Reading Sheet

Sunday, May 24th, 2009

PNR-chart-2000

Would love to have your suggestion to update the Chart sheet layout. It’s dated.

I have scanned it a few times but get the terrible scanned result that it’s not only twisted but also cut off some text, the last two lines.

But we’re really looking at the layout, not the text anyway. So please click the above hotlink to have a look and give your comment as how to improve the layout.

e.g. To what extent that a logo essential for better presentation?

Thank you!

John Ho

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (WordPress blog)

Numerology Expert Daily Numeroscope (Vox Blog)

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (Money Page)

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Posted in Marketing Ideas, Readings | 13 Comments »

Numerology Expert Talks About Why Not Yet Video Recording The FREE Introduction Session on Understanding Personality for Better Influence & Persuasion

Thursday, May 21st, 2009

A few of you ask whether I had videod my FREE talk last Tuesday evening. The answer is no. Now here comes the reasons (or the excuses, depending on how you look at them.) I understand fully how valuable it will be in terms of exposure and even selling it for a few bucks for interested party to download.

Main reason for not videod it yet is I want to get my debut talk itself right first. Chewing too much from this beginning is not a good idea, sometimes. And of course, this is one of those times :) )

Based on the fact that it’s my first ever talk, I am quite happy with the delivery quality and reception it received.

I need either a good camcorder that has also a built-in feature to directly download to YouTube to avoid painful frustration & time wasted in the transfer or a Flip Video Ultra.

There is no Flip Video available in Australia. And it’s supposed to have NO warranty if I buy from overseas (say US) to use it in here.

I know its sound volume is not crash hot but the unit is so easy to use: just turn it on, point & shoot!!! Plus easy to upload to YouTube, which is a great time saver!

To have a good enough (let alone professional standard) video on a talk which involves writing on a white board, instant interactions with class participants, me moving around physically all through the presenation and not having a video/audio person around to help out is … for the time being, asking for a disaster. And I am no audio/visual person too.

I need to start somewhere for sure… So let me think, Think, THINK and do, Do, DO.

John Ho

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (WordPress blog)

Numerology Expert Daily Numeroscope (Vox Blog)

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (Money Page)

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Posted in Marketing Ideas, Pure Numerology Course | 12 Comments »

Numerology Expert Delivered 1st FREE Intro on “Understanding Personality for Better Influence & Persuasion – How to Read A Person in Less Than 3 Seconds”

Tuesday, May 19th, 2009

For my question on Personal Branding, Thinking Man Rob Northrup wins with his suggestion ”Ethical, Enthusiastic and Engaged” instead of my “Ethics, Enthusiasm and Tenacity”. I would further enhance it by changing the “Engaged” into “Engaging” to give that extra ACTION feel.

Thanks for make-over, Rob!

Few hours ago, I finished delivering the first of the two FREE evening Introduction Sessons ”Understanding Personality for Better Influence & Persuasion: How to Read A Person In Less Than 3 Seconds through Pure Numerology”.

It’s well received by 10 people with rave feedback. The next FREE intro is a week later. Then the billable course starts a week after that.

The Australian College of Environmental Studies says it’s normal even for popular course that students only enroll 1-2 weeks after attending the free intro session. So I’ll keep my fingers crossed.

Attendees say I have personality, blending in body language, psychology, spirituality well into the course, making it funny and more potent. Thanks much for the Kevin Hogan’s training materials & Coffee issues that I’ve perused and digested.

Just like what Duane Cunningham basically said: Sell the experience. Yap, sell the solution and delivery, not so much about the medium (Pure Numerology).

Think BIG, but start small. Building the business brick by brick.

John Ho

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (WordPress blog)

Numerology Expert Daily Numeroscope (Vox Blog)

Numerology Expert Helps Understanding Personality for Better Influence & Persuasion  (Money Page)

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Posted in How TO Read A Person in Less Than 3 Seconds, Marketing Ideas, Personal Branding, Pure Numerology Course | 11 Comments »

Numerology Expert Thanks for Your Additional Suggestions

Thursday, May 7th, 2009

This blog will be short.

During the frenzy of getting the team’s FeedBurner Feed in place and re-subscribing to all blogs, I missed to blog. I thought I had blogged in the early hours of  the morning.

There are further good suggestions from the team. I appreciate all of you much!

Steve Chambers & Philip Graves‘ way of thinking is most in line with what I’m doing: Take up the book/CD/Video route, branding myself as the “go-to” guy for numerology along the way. Philips’ pricing suggestion also resonates with my thought too.

Christian Haller talks about “along the lines of the book/mini course for others to execute.” I like that even better as it’s higher in the food chain plus even though celebrities sell these days, I don’t really want to go down the gossip & glamourous path. Yes, it’s value in providing “entertainment”, but does it really contribute to advancement of the soul? I would rather than let my students to choose their respective paths.

Yann Vernier – ProfitsTactics.com recommends getting multi-media student to help my projects at a low costs. Spot on. They are good economic resources.

I apology to Duane Cunningham as in my last post, I said he is “naughty” and “has bascially hinted on such snake oil salesmanship.” May be if I add the ” :) ) ” at the end, it would lightening the tone and showed that I was not upset or misinterprested his good intention: You have to be differentiate yourself from the crowd to stand out.

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Posted in Marketing Ideas | 18 Comments »

Numerology Expert Is Tossing Around Niche Market Suggestions

Wednesday, May 6th, 2009

Thank you for your additional thoughts on viable niche markets for Pure Numerology.

Christian Haller suggests to use it to “screen potential employees/partners/etc”. Yes, I’ve thought of that. The strict privacy law in Australia prohibits potential employers pry into age (and hence birth dates, but not birthdays though) or even marital status!

Yet, psychometric tests has become popular with large companies to screen and select their prospective employees.

If I choose the automated path to computerise the Pure Numerology readings, then what Rob Northrup ( $25 Father’s Day gift), JJ Jalopy (Compatibility test for young girls) & Pat Becker  (baby naming) suggest would work like clock work. But the break even point is not there until I run tens of thousand of such readings. Unless of course, I fudge like the bulk of the “suppliers” who simply cook up juicy texts and randomly match up with the person being analysed. Naughty Duane Cunningham has basically hinted on such snake oil salesmanship.

Pam Schulz  suggests to videotape the workshop. I’m thinking about that seriously. I need to buy a video camcoder and work out its operation and logistics behind the filming using a tripod. I would broadcast the free intro but make the videotaped workshop as a billable item.

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Posted in Marketing Ideas | 17 Comments »

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