Thank you for your additional thoughts on viable niche markets for Pure Numerology.
Christian Haller suggests to use it to “screen potential employees/partners/etc”. Yes, I’ve thought of that. The strict privacy law in Australia prohibits potential employers pry into age (and hence birth dates, but not birthdays though) or even marital status!
Yet, psychometric tests has become popular with large companies to screen and select their prospective employees.
If I choose the automated path to computerise the Pure Numerology readings, then what Rob Northrup ( $25 Father’s Day gift), JJ Jalopy (Compatibility test for young girls) & Pat Becker (baby naming) suggest would work like clock work. But the break even point is not there until I run tens of thousand of such readings. Unless of course, I fudge like the bulk of the “suppliers” who simply cook up juicy texts and randomly match up with the person being analysed. Naughty Duane Cunningham has basically hinted on such snake oil salesmanship.
Pam Schulz suggests to videotape the workshop. I’m thinking about that seriously. I need to buy a video camcoder and work out its operation and logistics behind the filming using a tripod. I would broadcast the free intro but make the videotaped workshop as a billable item.
Tags: Niche Marketing
John:
You need to go the book/CD/Video route and then to brand yourself as the “go-to” guy fornumerology. You should offer your services to celebrities or to the magazines that gossip about celebrities for free to brand yourself as the “Numerologist to the stars”.
Think Jeane Dixson or Louise Hays.
Steve Chambers, The Sales Expert
Sales Eagles – Sales Coaching for high flyers
Go for celebrity status John!
Become the Numerology Expert! Go on Oprah! Make out with Lindsay Lohan!
Do it.
JJ Jalopy.
Coaching Business Advice with JJ Jalopy
How to become a coach
I’m with Steve. Numerologist to the STARS! Find who in Australia who has a celebrity status you could connect with most rapidly. Target her.
Filming: Flip Video. 200 bucks. Has a small tripod. WOULD GET YOU STARTED. Tweak later.
Best regards,
April Braswell
Dating Quick Start Expert, Relationship Success Coach
Divorce Support and Bereavement Counseling Outreach Workshop Henderson, NV, Nevada, Las Vegas
GReat comment by Steve, I second that but wish I had firsted it.
Bob Kaufer
If you MOVE like the Tin Man, you will THINK like the Scarecrow and FEEL like the Lion
John, Have you contacted a students in multimedia – or whatever they call these nowadays? Students are usually quite passionate about their craft, often have really good kit, and may be willing to do a great job producing the video for you for a lot cheaper than you think (especially if you promise free beer and pizza at the end of the workshop
).
To make it a win-win – on top of beer money – you could draft and agreement whereby they could use part of the recording for their portfolio. Just an idea…
All the best,
Yann
How to Stop Procrastinating & Start Making Money On The Internet Ethically – Resource and Strategy Center
All of their suggestions sounds great!!
David Power’s Hour
Expert in Hypnosis, Success Thinking and Practical Parenting Parenting
Numerologist to the Stars!
And you can contact them on Twitter and all you need is an awesome 140 character teaser pitch…
Try @RealJessicaAlba or @MrsKutcher (demi moore) they might want a free reading…
Seize the Day,
Rob
Sales Expert For Small Business Owners
Personal Asset Protection For Small Business Owners
That is a good list of ideas, John. I’ll be looking forward to seeing what direction you go in.
Health, Fitness — Darryl Pace
Fitness Product Review
John,
You have some very good ides here. Brand – Workshops – CD – Video-Stars. Good stuff.
Lynn Lane
Success Strategies For Life
Success Today
I was thinking more along the lines of the book/mini course for others to execute. There are a couple of guys who have made a ton of money this way in handwriting analysis.
Christian Haller
Good Food Fast & Easy
Healthy Italian Recipes
You must be able to find a way to make it work and be profitable!
Hey!
John I resent that you suggested i was saying to sell snake oil! :-p
What the others have talked about above is becoming the branded guy! And thats what i mean you have to be different and stand out from the crowd
You have been given some superb idea’s above just put them all into action and see what happens
hey i can even interview you about pure numerology for a great CD product
Duane
Super-ADVANCED Persuasion Techniques & Sales Training Proven to Quickly Create a Flood of Money Constantly & Continuously Flowing into YOUR Bank Account Like the Niagara Falls… 100% GUARANTEED!!
Discover Secret Influence Skills that Work Like Magic by Tapping Into the Psychology of the Mind with The Worlds Leading Persuasion Trainer Duane Cunningham!
Truthfully John
With your skill of explanation and knowledge, you could pretty much deliver your message however you chose.
Thanks
JC
JCMACKENZIE.COM
Making money-reviews
I agree with Steve.
Get a book published and write articles and then have an accessible route to personal consultations on your site.
To start with I’d suggest keeping your price very low in exchange for testimonials; once you have a group of testimonials from people that you can promote and the authority generated from your book(s) you can charge much more.
Pricing is a tricky balance, because people will perceive the information to less worthwhile when they pay less for it; however, if you word it carefully (and explain this is simply an introductory / trial price for your first X consultations) people will feel they’re getting something valuable at a great price for a reason.
Philip Graves
Consumer Behaviour Research
author of “The Secret of Selling: How to Sell to Your Customer’s Unconscious Mind”
John,
Just don’t give up. There are some tremendous minds here to listen to. I like the ideas that Duane and Steve put forth. Also, you could go to festivals and have a booth. I am talking about music festivals, art festivals and the like. In the states, I know people who do this a make a killing during the summer months.
Anthony
Achieve the Inner Balance of a Zen Monk
Keep going, John. I’m finding that the more I do, the more I hone in on what and where my focus will ultimately be.
Pat
Internet Dollars for Business Owners
John you have the force of a tsunami at your back. ride the wave baby! let me know how i can be of service.
Don Shepherd
Central Oregon Camphiker